The digital print landscape is highly competitive, posing constant challenges for businesses aiming to attract and retain clients, stand out in the market, and foster sustainable growth. To thrive, print companies must gain a clear understanding of their audience, team, and market positioning—then use that insight to shape compelling offerings, marketing campaigns, and lead generation strategies.
Standing Out in Print Sales: Go Beyond the Basics
In a saturated industry, many print providers still rely on outdated sales tactics that fail to make an impression. To achieve meaningful growth, consider shifting the focus:
Service + Solutions — Offer value by solving real customer problems, making their workflows simpler and more efficient.
Service + Capability — Highlight unique skills or specialized services that competitors can't easily replicate.
Service + Expertise — Position your business as a trusted advisor by offering insights, guidance, and tailored recommendations.
Marketing Your Print Business: Know Your Audience
Successful marketing starts with clarity. Know who your best customers are, what they care about, and how your services align with their needs.
Define Your Ideal Client — Determine the traits that make a customer valuable and aligned with your business goals.
Understand Their Perspective — Step into your customers’ shoes to uncover what they appreciate most about your services.
Craft a Clear Differentiator — Create a compelling value proposition that separates you from the competition and speaks directly to client priorities.
Strategic Lead Generation: Fueling Sales Growth
To build a healthy sales pipeline, adopt a structured and strategic lead generation process:
Map Your Sales Funnel — Know where each prospect is in the buying journey and adapt your messaging accordingly.
Pick the Right Channels — Focus on lead sources that align with your audience—whether it's SEO, PPC, social platforms, or targeted mailers.
Nurture Existing Clients — Don’t overlook the power of repeat business—stay in touch with current clients to maintain consistent revenue streams.
Winning Print Proposals: Make Every Pitch Count
A standout proposal can be the tipping point in winning new contracts. Make yours count with these key practices:
Personalize Every Pitch — Customize your proposal for each prospect, reinforcing their specific objectives.
Offer Flexible Pricing — Provide tiered pricing models to increase the chances of meeting client expectations.
Leave a Lasting Impression — Use your company background section to link your capabilities with the client's vision in a compelling way.
Hiring for Growth: Build the Right Team
Talent is central to business success. Hiring the right people can elevate both performance and workplace culture.
Hire for Culture Fit — Look for candidates who align with your brand values and company ethos.
Invest in Future Talent — Develop partnerships with schools or run apprenticeship programs to shape the workforce you need.
Stand Out in Recruitment — Write job descriptions that reflect your company’s personality and highlight what makes you different.
Boosting Efficiency: Smarter Print Production Management
Cost savings often lie in the details. Review every step in your production workflow to uncover opportunities for optimization—especially in areas like brochure, magazine, or book printing.
By refining processes, investing in people, and developing a sharper go-to-market strategy, digital print businesses can not only stay competitive but also create sustainable pathways for growth.